The answer is YES.
According to a survey carried out by American company Cone “93 percent of social media users believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.”
Whilst social media sites have been around for quite some time now, it’s only recently businesses have started to see what benefits they hold. Initially seen as a fad, social media sites are evolving and showing no signs of going away. How can a business make good use of this though? (more…)