In an aim to increase the number of Internet Explorer 8 users, Microsoft have released 4 online videos highlighting the benefits of their latest browser release.
Featuring Dean Cain, the videos use acronyms to explain the benefits of IE8 such as F.O.M.S, which stands for ‘fear of missing something’ and is talking about IE8′s web-slices. With a tongue in cheek approach it is another attempt to show Microsoft the brand in a different light, appealing to a younger, hipper audience of which it could be said that Apple currently dominates.
In particular one of the video’s released highlights the new ‘private browsing’ feature of IE8 which temporarily stops your browser from recording your online activities. If you think that the ‘private browsing’ feature will only be used for one thing – then so do Microsoft, as the video is extremely honest about how the feature can and most likely will be used.
The video campaign is also tied in with the official IE8 website – Browser For The Better. For every copy of IE8 downloaded between August 8, Microsoft will donate eight meals to Feeding America, a domestic hunger-relief charity.
Have a look at two of the videos from the campaign below.