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Internet Explorer 8: A Better Browser

In an aim to increase the number of Internet Explorer 8 users, Microsoft have released 4 online videos highlighting the benefits of their latest browser release.

Featuring Dean Cain, the videos use acronyms to explain the benefits of IE8 such as F.O.M.S, which stands for ‘fear of missing something’ and is talking about IE8’s web-slices. With a tongue in cheek approach it is another attempt to show Microsoft the brand in a different light, appealing to a younger, hipper audience of which it could be said that Apple currently dominates. (more…)

Should your business be taking advantage of social media sites?

The answer is YES.

According to a survey carried out by American company Cone “93 percent of social media users believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.”

Whilst social media sites have been around for quite some time now, it’s only recently businesses have started to see what benefits they hold. Initially seen as a fad, social media sites are evolving and showing no signs of going away.  How can a business make good use of this though? (more…)

Magento Jnr Launches

We’re pleased to announce the official launch of our brand new Magento Jnr solution. Magento Jnr is a fixed price, fixed turn around ecommerce solution for small businesses. For more information visit the Magento Jnr page of this website or give David Scott a call on 0191 645 0170 for more information or to arrange a free demo.

The Perfect Website

Creating the perfect website isn’t easy and there is a lot more to developing your new site than meets the eye. Sure it’s a given that it should look good however there is so much more to it than that. We receive so many emails from customers who only consider cost in the early stages, however it could be argued that your budget should only really be decided upon when you know exactly what it is you want out of your site.

There are a number of questions and factors you should take time to seriously think about when looking at a new site. Write down your goals, aims and expectations so that you have a clear idea of what you want to achieve. This will help to give your web designers a clear understanding of what you are looking to achieve and ensure you both share the same vision.

As with a lot of things in life, careful pre-planning will take you a long way. So before you pick up the phone to ask for a price for your new website, pick up a pen and a piece of paper, and make some notes on the following questions. (more…)

Ecommerce vs The High Street - A Few Statistics

In my inbox today I received an email from a North East business news website called bdaily.info. It has some rather staggering facts on ecommerce that I thought I would share with you all, as it certainly makes for an interesting read.

Last Christmas over 42% of consumers from the North East chose to do half or more of their shopping online.

Fast forward to December 2008 and online shopping looks to be hitting record levels all over the country and the world. On Monday 1st December industry analysts estimated that a whopping 4.6 million online shopping transactions were made. With customers spending roughly £300 million on the 1st this averages to just under £65 per transaction. (more…)

Christmas Ecommerce Tips

With Christmas rapidly approaching in just over 3 months, it’s the perfect time to think about gearing your site up for the festive season.

It is well documented that in recent years consumers are choosing to shop online over the high street and this looks certain to carry on again this year.

(more…)