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We often get asked the difference between a cross-sell and an upsell in Magento. Linda Bustos of Get Elastic posted an excellent article explaining the difference. This is well worth a read.

As a footnote, Magento also supports “Related Products” in addition to cross-sells and upsells. They are typically cross-sells however they can be positioned on the product page as opposed to the cart page. In most of our sites we omit this feature, as we feel you can sometimes go overboard with cross-selling which detracts from overall usability. However on some occasions cross-sells on a product page may be beneficial, or even preferential to having them on the cart page.

In my inbox today I received an email from a North East business news website called bdaily.info. It has some rather staggering facts on ecommerce that I thought I would share with you all, as it certainly makes for an interesting read.

Last Christmas over 42% of consumers from the North East chose to do half or more of their shopping online.

Fast forward to December 2008 and online shopping looks to be hitting record levels all over the country and the world. On Monday 1st December industry analysts estimated that a whopping 4.6 million online shopping transactions were made. With customers spending roughly £300 million on the 1st this averages to just under £65 per transaction. (more…)