End Clothing

About this Project

This is the second version of the End Clothing web site that has grown and evolved into one of the UK's leading niche fashion online stores. The site has a very monochrome look and feel, the idea being that it would allow the high quality photography to jump off the page. A strong emphasis was also put in creating a very streamlined, easy to use web site. Careful attention to clean coding and SEO means this site ranks very well with Google, even on some very competitive terms ("adidas originals" for example).